Business leadership profile: Planning key to Brewer success

Jack Brewer, Minnesota Vikings Defensive Back (#42), is committed to success. He envisions a plan, writes it out, and works to make it reality. “It’s my passion to write an idea and see it come to fruition in two or three months. Jack Brewer, Minnesota Vikings Defensive Back (#42), is committed to success. He envisions a plan, writes it out, and works to make it reality. “It’s my passion to write an idea and see it come to fruition in two or three months. I love being my own boss,” he said.

Brewer is CEO of JBE Enterprises, one of his many well-devised plans. JBE Enterprises started as an umbrella organization for, JBE Sports & Merchandising LLC (2001), Attack Productions (2002), and Spring Break X-Cape (2003). Brewer’s business savvy approach to life is similar to his skills on the football field. Many would describe Brewer as quick, aware, and having a good understanding of the game.

He signed with the Vikings as a rookie free agent April, 24, 2002. Reaching NFL status is considered ultimate success, but Brewer never puts limits on his potential. Growing up in Grapevine, Texas, Brewer grasped the understanding of creating successful opportunities for himself –he would sell candy to neighborhood kids and schoolmates. In college, when most students fumble through campus searching for a purpose in life, Brewer was business minded. In addition to being a Gopher football player, he was known for organizing big parties. As a sports marketing major, Brewer envisioned his own sports marketing company. The reality is now JBE Sports & Merchandising LLC.

Operated by a staff of eight former college classmates. Brewer started JBE Sports & Merchandising LLC, his senior year at the University of Minnesota- Twin Cities. The company’s mission is to provide high quality sports and entertainment events, sports marketing, sports management, and sports merchandising. Additionally the company hosts charity events, including golf tournaments and fishing outings, and sports camps and clinics with professional athletes. Funds generated from the events are donated to community organizations. Last year JBE clients participated in the re-dedication of North Commons Park Field in North Minneapolis. JBE Sports, Minnesota Vikings and the NFL Grassroots program, and LISC, jointly donated $100,000, to the renovation project.

On the company website ( Brewer proudly notes, “I am committed to providing the highest standard of sports and entertainment management in the industry. This company is founded on the principles of excellence and trust.” The company boasts a clientele of NFL players, comedians, and local celebrities. The company’s corporate sponsors include, Gander Mountain Outdoor Retailer, Denny Hecker’s Auto Connection, KFAN Sports Radio 1130 AM, Minnesota Vikings, Bob Marley Footwear, Sun Newspapers, Classic Hits WLOL 100.3 FM, Wells Concrete Products, Prestige Custom Golf Cars, Hitchcock Law Firm, Farley Planning Group, All About Fun, AAA Xtreme Limousine LLC, and a host of spa companies.

Brewer finds the benefits as a NFL player and CEO of his own company. However, said Brewer, there are some challenges. Many people have viewed his company as too young and inexperienced. “We usually have to put on a successful event before we open eyes and make people believe us.”

Or, he said, people consider his entrepreneurship a distraction to his NFL career. “People assume that with me doing so much off the field I don’t focus on football or family. They don’t have a clue.” Brewer continues his passion for business and encourages others to, “work hard at everything you do. Don’t limit yourself. Whether it is athletics or academics, you have to be a complete person. I didn’t give it everything I had without discipline to live and believe that I was a successful person.”

Brewer describes himself as diehard when it comes to making his dreams reality. “Ten years ago I started to map everything out. I am a goal oriented person,“ he said. Brewer considers Master P aka Percy Miller, famed rapper, CEO, and founder of No Limit/Universal Records and No

September 15, 2003
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