Small business Saturday: Shop small, make a difference

bbbThe fifth annual Small Business Saturday, which takes place November 29th this year, is a day designed to support and promote small businesses during the long and busy Thanksgiving holiday weekend. Better Business Bureau of Minnesota and North Dakota (BBB) is helping to spread awareness of Small Business Saturday and encouraging businesses and consumers to participate.

Falling between “Black Friday” and “Cyber Monday,” Small Business Saturday can be a fun part of your holiday weekend schedule. By staying local, you’ll support the small businesses that helped create the identity of your community. This yearly event is a great way to show your support for these local “mom and pop” shops that make your home feel like home.

BBB is working with American Express OPEN to assist in getting the word out about Small Business Saturday. Businesses benefit not only from increased customer awareness, but also from the many free marketing tools offered online by Small Business Saturday partners: United States Postal Service, Foursquare, Fed Ex Office, and Twitter. Free signage, shipping, ads, and more can be accessed online at

Some consumers also have the opportunity to take advantage of an American Express statement credit offer. American Express is offering card members the opportunity to get a $10 statement credit when they enroll their eligible American Express Card and then use it to spend $10 or more in a single in-store transaction at a qualifying small business location on Small Business Saturday. Registration is limited.

Shopping small is the theme of Small Business. Small businesses are the heart of our communities and everyone is invited to join the 200 organizations that have already teamed up with American Express OPEN in designating the Saturday after Thanksgiving as Small Business Saturday.

Remember to research companies for free at, and for more information on Small Business Saturday, visit

December 3, 2014
The Journal For Community News, Business and The Arts serving the African American community in Minneapolis-St.Paul. Available on news stands and online at

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