Afrodescendientes: Revel Spirit: Blending two cultures, two worlds into one destiny

best 142714More than the blending of two cultures and two worlds, Revel Spirits is the blending of an entrepreneurial dream. The crossing of paths for Micah McFarlane, an African-American music producer and promoter and that of Mexican native Hector Ruiz, an executive chef and restaurateur can only be attributed to destiny.

McFarlane was looking for a new venture, a spiritual, life altering adventure. With his childhood friend Blas Gonzales by his side, McFarlane traveled to Mexico where Revel Spirit was created. Revel is not your abuelo’s (Spanish for uncle) spirits … no lime or salt needed. It is a high-end sipping experience. While having the same foundation as tequila, Revel is made from the Weber blue agave plant in the Morelos region of Mexico, by Ruiz’ family who perfected their distillation processes until their handcrafting created a spirit that became known as Avila.

Ruiz was following his grandfather’s request when he entered the world of culinary delights and opened the doors for Revel Spirits. Described as a chef who is fearless, his culinary artistry is magical and comes to life as he fuses the culture and tropical flavors and ingredients of Mexico, the Caribbean and Central and South America with his French culinary genius. His passion for cuisine is a family thing. Ruiz considers his mother the true chef, stating he “simply modifies their family recipes with the skills learned at Cordon Blue in Paris.”

blasRuiz is chef and owner of Café Ena a sophisticated, upscale restaurant showcasing the delicious Latin fusion cuisine and named after his young daughter Ena. Located at 4615 Grand Ave. in south Minneapolis, Café Ena brings a comfortable and casually elegant restaurant to the neighborhood. Ruiz’ other restaurant, Rincón 38 is a neighborhood spot. Located at the intersection of 38th Street and Grand Avenue in south Minneapolis, it specializes in small plate selection containing Spanish, Italian and French influences. He also created LaFresca, an upscale bistro at 48th Street and Grand Avenue, which also features an intimate Latin fusion fine dining experience.

Ruiz credits his wife and three children for his successes. When he was studying in Paris he was offered a position as executive chef at a restaurant, however, the restaurant would not help with the Visas for his family prompting him to leave France and head home to Minnesota where the rest, as they say, is history.

Far smoother than even the best of tequilas, the triple distilled agave spirit called Revel Avila goes down easy making the consumer instantly aware that the craft spirit is special. Revel Spirit’s mission is to deliver the finest organic spirits available utilizing fair-trade and sustainable farming practices. Revel offers three products, Revel Avila Blanco, Revel Avila Reposado and Revel Avila Anejo.

“I love going to Mexico. I love them and they love me,” said McFarlane, explaining the relationship he has with the Ruiz family.

“We are famila (Spanish for family)” echoed Ruiz. For more information on Revel Spirits contact Micah McFarlane at

December 15, 2014
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