UCare, a nonprofit health plan operating in Minnesota and western Wisconsin, has won Gold and Bronze Awards in the national 2015 Aster Awards competition, one of the largest national health care marketing competitions of its kind.
UCare won a Gold Award in the competition’s blog category for HelpU, a free, interactive and online information resource for people seeking answers to Minnesota’s individual and family health insurance questions. The site was developed by UCare to help people learn how to navigate the new way to shop for health insurance on the web-based MNsure health insurance marketplace, better understand health insurance terminology and learn about health care reform.
UCare also won a Bronze Award in the multilingual advertising-single category for its language line magnet. The magnet provides the numbers to dedicated Hmong, Spanish and Somali customer service lines. The tool is given to non-English-speaking members and UCare’s delegated partners who work with the health plan’s diverse membership.
UCare competed in the HMO/PPO/Managed Care/Insurance segment of the Asters. Entries were for calendar year 2014.
To receive a Gold Award, an entry must receive a score of 95-99, which represents the top five percent of nearly 3,000 entries submitted to the competition from enterprises in the United States, Canada and South America. A Bronze Award score ranges from 85-89 and represents the top 16 percent of the entries. All entries were judged by industry experts and scored on multiple criteria such as creativity, layout and design, functionality, message effectiveness, production quality and overall appeal. Entries competed against similar-sized organizations in their specific groups and categories.
“The creativity of this year’s participating health care marketing professionals exceeded our expectations. The 2015 Aster Awards program contained some of the best and most creative advertising in the world,” said Melinda Lucas, Aster Awards Program Coordinator.
In 2014, UCare won two Gold Aster Awards – one in the advertising specialty category for a custom-designed Healthy Eating Measuring Ladle, developed as part of the health plan’s Living Well health promotion initiative and another in the social media category for its Health Smarts blog, an online resource offering health insights, tips, and practical ideas from UCare employees and others to improve readers’ health smarts.