African-American company hopes to make a splash in the arena luxury watches

michoud-irish-avionic-irAtlanta ( –Atlanta-based upstart watch brand,Michoud& Irish announced the release of its first offering, theAvionic-IR.

Michoud& Irish Watch Company is a micro-brand in the luxury timepiece market that focuses on designing and releasing limited edition luxury men’s watches. Made in Martigny Switzerland, Michoud& Irish’s first release is the Avionic-IR (Immersion Ready). The Avionic-IR incorporates its styling with a classic rotating bezel, and illuminated numbers and dials. Delivered with an Italian-made silicone band complete with a stainless steel double clasp buckle or a two tone band, the Avionic-IR has a retail price of $799.

Michoud& Irish is an African-American owned brand. Co-owner Sean Williams is the creator and president of El Primer Mundo Cigars, which is an internationally marketed boutique cigar brand in its 10thyear of business. Will Bolling, the other co-owner, recently retired from the United States Air Force as a lieutenant colonel, is also a partner in El Primer Mundo Cigars with Williams. The two are life-long friends originally from New Orleans and the name Michoud& Irish makes reference to the neighborhoods in which they grew up.

For more information on the company’s first release, visit www.michoud-irish.comor call (877) 277-8455.

September 12, 2016
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