African-American realtors create iPhone app to showcase luxury real estate in South Florida

Co-founders of Live Exclusively (Nathaniel Crawford, Andrea Morgan, and Seth Kaufman)

Co-founders of Live Exclusively (Nathaniel Crawford, Andrea Morgan, and Seth Kaufman)

Aventura, Fla. ( – As two of few African-Americans working in a very specialized real estate niche, the co-founders of Live Exclusively Miami are excited about the possibilities for both real estate clients and professionals that arise from combining technology and luxury real estate.

The Live Exclusively iPhone app offers a curated collection of new and pre-construction luxury real estate developments throughout South Florida priced above $1 million. Live Exclusively provides direct access to information including floorplans, videos, imagery and exclusive events and alerts.

In discussing the rationale for the app Andrea Morgan, one of the Live Exclusively founders, explains, “Business success is finding a void and filling it in a unique way. Apps are ubiquitous and real estate is an information and access driven industry. So making relevant information about specific properties available in a streamlined way is a void filled.”

Morgan said while there have been many apps created to serve the real estate community at large, none of them have focused on the pre-construction luxury market, nor have they been created by African-Americans. Live Exclusively also gives real estate professionals direct access to the developments’ onsite sales staff to schedule appointments for their clients or request additional information.

“The Live Exclusively app brings the age-old goal of real estate – linking the right property with the right person at the right time and completing a transaction – into the smartphone era,” said Live Exclusively co-founder Nathaniel Crawford. “The app allows us be focused and expansive simultaneously, linking properties and people on a larger scale at a much faster pace.”

Developers of the app said it will change the information landscape by offering a tool that allows prospective buyers to connect with a buyers’ agent on demand or to request additional information via email.

“We’re marketing-focused, innovative and tech-savvy, always looking for unique ways to add value and exclusivity to the clients’ experiences,” said co-founder Seth Kaufmann.

September 22, 2016
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