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Friday, May 09, 2008 About UsMission
Editorial Mission: Information, Instruction, Inspiration in a user-friendly, culturally relevant communications vehicle Business Mission: Providing preferred access to Black consumers for businesses, agencies, and organizations History
Insight News started in 1974 as a color-cover magazine based in and serving Minneapolis' African American north side. It was owned by Graphic Services, Inc., a general printing and magazine publishing firm in Northeast Minneapolis. Al McFarlane, headed the Midwest Public Relations division of Graphic Services.
McFarlane, a 26 year-old media enthusiast, had previously worked for the St. Paul Pioneer Press as a reporter and for General Mills in public relations. He purchased rights to Insight News in 1975 and began publishing as a community newspaper in 1976. Back to top |