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Apr 23rd

If 36 Million Black Americans went into business together

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If 36 Million Black Americans went into business together

What do Slavery, the Holocaust, the Spanish Inquisition, the KKK, the church, a mosque, a synagogue, the local Good Will, Salvation Army and PETA all have in common? Whether these organizations are good, bad or indifferent, they all have a mission statement with followers dedicated to the cause.

What do Slavery, the Holocaust, the Spanish Inquisition, the KKK, the church, a mosque, a synagogue, the local Good Will, Salvation Army and PETA all have in common? Whether these organizations are good, bad or indifferent, they all have a mission statement with followers dedicated to the cause.

Until Michael Vick, many Blacks had never heard of PETA. Well, some of us had. I would like to order a chicken peta combo . . . that is, pita . . . duh! Now every Black person, here and abroad, knows what PETA is, due to Michael Vick; now we're more familiar with People for the Ethical Treatment of Animals.
If you Google "PETA” you will find their website, www.peta.org. More notably you will find their mission statement: "People for the Ethical Treatment of Animals (PETA), with more than 1.6 million members and supporters, is the largest animal rights organization in the world.

PETA focuses its attention on the four areas in which the largest numbers of animals suffer the most intensely for the longest periods of time: on factory farms, in laboratories, in the clothing trade, and in the entertainment industry. We also work on a variety of other issues, including the cruel killing of beavers, birds and other 'pests,' and the abuse of backyard dogs. PETA works through public education, cruelty investigations, research, animal rescue, legislation, special events, celebrity involvement, and protest campaigns.”

This article is not about Michael Vick, sorry. Our community has our opinion regarding the treatment of Michael Vick. This article is about the business of PETA, about the structure of an organization that unleashed 1.6 million members with a unified clear mission. Let's take a look at the structure of PETA, since they've certainly earned our attention.

The first requirement when forming any business is to answer the question "why?” We've already determined that. Answer: PETA is in the animal protection business.
The next decision for any business to make is whether to be a for-profit or a non-profit business. Answer: PETA is a non-profit organization. PETA filed all the necessary paperwork required to be granted non-profit status by the IRS. Clearly stated on the website, "Donations to PETA are tax-deductible to the extent allowed by U.S. law.”

Finally, here comes the good part. Every business requires money to run its operations and deliver its product or service. How does PETA raise money to support their business? Answer: Through member fees and donations.

To become a member, you pay annual dues of $16. PETA's statements to all potential members debating whether to put their hard-earned dollars into its organization and join is, "Alone, we can accomplish little. Together, we can make the world a better place for all beings.” This is brilliant, as our community now knows. You gotta love this strategy.

OK, potential members take the plunge. They sign up and start receiving the membership package and benefits.
Let's do the math for PETA, a non-profit organization, I remind you. PETA has 1,600,000 members x $16 annual dues = $25,600,000 annually for operations.
Now that number may seem huge, but when you read their financial report from 2006, you get another eye opener. If you want to give more (remember, this is a non-profit organization) you can give as much as your wallet can spare to get an even bigger tax deduction. To see just how much money PETA has to work with, you can review their annual financial reports: "Contributions $29,887,786, Gross Merchandise Sales $1,049,419, Interest, Dividends, Royalties and Other Income $457,486, Total Revenues $31,394,691.”

Yes, that is $31,294,691. Given the fact that PETA has a membership that consists of celebrities, athletes, average Joes and politicians from all walks of life, it is
 

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