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Sep 20th

Venus Williams launches new clothing line

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Venus Williams launches new clothing line

Tennis sensation Venus Williams has partnered with popular retailer Steve & Barry's, to design and market a line of high-performance lifestye and active wear (including clothing and shoes). The new clothing line, entitled "EleVen," is extremely affordable and will be priced at $19.98 and less. (BLACK PR WIRE) Tennis sensation Venus Williams has partnered with popular retailer Steve & Barry's, to design and market a line of high-performance lifestye and active wear (including clothing and shoes). The new clothing line, entitled "EleVen," is extremely affordable and will be priced at $19.98 and less. Although Venus debuted some of the gear during the U.S. Open., the "EleVen" collection will not officially hit Steve & Barry's shelves until November. The name "EleVen" means a lot to Venus, as it is the address where she grew up in Lynwood, California. Venus joins a list of popular athletes and celebrities who have exclusive collections with Steve & Barry's. She will appear in marketing promotions as well as make personal appearances.

Venus, 27, is no stranger to fashion. The tennis star studied fashion design at the Art Institute of Florida and previously designed clothing she has worn on-court, including a line for Wilson's Leather. Venus Williams took the tennis world by storm beginning in the late 1990s. Both Venus and Serena have harnessed their commanding ground strokes and thriving serves to rise in the rankings in both women's singles and women's doubles competitions. Coached by their father, Richard Williams, the Williams sisters have been credited with raising public awareness of tennis and with bringing the women's tennis game to a whole new level of power and athleticism. Venus holds the record for the fastest serve ever recorded by a female player in a main draw match. If Venus' tennis career is any indication of the success of her clothing line, it is sure to be a grand slam when it becomes center court in November.
 

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