Insight News

Feb 08th

The business of well being

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Since its beginning, five years and two months ago, Cultural Chiropractic expanded its reach of holistic care. Along with a new facility, a promising partnership is in works to uplift the African American community... Since its beginning, five years and two months ago, Cultural Chiropractic expanded its reach of holistic care. Along with a new facility, a promising partnership is in works to uplift the African American community through a cross-cultural initiative.

Owner and Chiropractic Physician Dr. Juneau Robbins moved the North Minneapolis office to 2009 Plymouth Ave., conveniently located two doors from the restaurant Lucille's Kitchen, and across the street from the new Urban League facilities. In addition to the new location, Robbins and Primary Treating Doctor Tara Watson, practice in the South Minneapolis location, at 11th and Franklin Avenue. Robbins’ goals for the clinic include improving health consciousness within the community. Specifically he wants "people to be aware of preventive health care, and health care that is drug free," said Robbins. He also emphasized diet, nutrition and exercise, as important factors of quality living.

Robbins recently formed a partnership, furthering the impact of his goals. Operation Restoration is the brainchild of Robbins and partner Melvin Graf, a Jewish businessman. This initiative forms a network of facilities offering the following services: medical, chiropractic, physical therapy, home care for accident victims, free transportation, and translation services. All facilities benefiting monetarily from inner city community clientele will donate a percentage of income to a community trust fund. Monies from the trust fund will be used for education scholarships, working with youth, housing programs, and other projects and/or services to uplift the inner city community.

This rotation of benefits was created to restore inner city communities. The same monies that maintain million dollar profits for the medical industry will be sown back into the community. Individuals enrolled in medical assistance programs will be covered by Operation Restoration. Robbins shared the benefits of this new approach to health care and community building. "It's money circulating one half, one time. It is a modest economic model used by other ethnic groups. It will build a strong economic infrastructure." The network’s participating clinics are located in North Minneapolis, South Minneapolis, St. Paul, Burnsville and Brooklyn Park.

Operation Restoration has been in planning for one year, and started full time operation in the new year. Graf, a native Minnesotan from North Minneapolis, recently sold the company Choice-Tel, with business partner Jeff Paletz. Choice-Tel was the second largest publicly traded payphone company in the United States. They were seeking to create a new profitable business that would provide help. Research led them to the rehabilitation business. They created Minnesota Medical and Rehabilitation Services. Through his consultant, a chiropractor, Graf met Robbins. After discussion and shared ideas, Graf and Robbins created Operation Restoration. Their ultimate goal is to provide uncompromising care to the inner city community, while forming renewed bonds through Jewish and African American communities.

Robbins, a thriving entrepreneur, attributes his visionary thinking to his upbringing. In 1971, he was born in North Buxton, Ontario, Canada, a community that according to Robbins is built on rich heritage and history. North Buxton is a small black settlement, that served as a stopping ground for the Underground Railroad. Robbins grew up witnessing visions and dreams manifested in the lives of successful African Americans, hence, the success modeled in his own life. He refers to the people of his former community as, "free thinking African Americans."

Robbins believes that the community today can live beyond defeating stigmas like poverty and poor health. "People can change their internal representation of what the

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