Being that I’m not a football fan, it stands to reason that the Super Bowl isn’t normally high on my priority list. But I felt I had a vested interest in tracking the results of Super Bowl XLVI this year for a few reasons. First of all, I’m from Fort Wayne, Indiana (don’t hate) and since the big game was being held in Indianapolis this year I wanted to be sure my state delivered a quality product of which I could be proud. Secondly, I was interested in seeing if this year’s Super Bowl XLVI could deliver more viewers than last’s record setting game (including African-American viewers). And lastly, I love creativity and wanted to see how much was apparent in the commercials that usually debut during the game. So of course I did not actually watch the game. But hey, I work for a research company, so I know exactly what happened!