Nothing is more disappointing than taking no for an answer. Imagine Brett Favre’s frustration when his doctors said, “No more consecutive starts.” Or the look on Joseph’s face when he heard the words, “No room at the inn.” And yet, Joseph found a suitable solution in a manger nearby, and Favre likely has more football before him. Professionals in sales, customer service and parenting agree, No rarely means no. However, “No” does not mean, “Keep asking,” either. No is a simple, two-letter statement indicating that, based on currently available information, the answer at this time is not, “Yes.” Capitalizing on the no requires creativity and patience, and new information.