Insight News

Sep 04th


Flowers Communications Group taps Ignacio Carrillo to lead FCG Latino

 Flowers Communications Group taps Ignacio Carrillo to lead FCG LatinoFlowers Communications Group (FCG), a leader in multicultural communications, appoints Ignacio H. Carrillo as Vice President. As the agency celebrates 20 years in business and five years of its FCG Latino practice, Carrillo continues to strengthen the firm’s Hispanic marketing communications efforts and expand its depth in the social media and creative sectors.

Carrillo, a seasoned communicator with years of experience in general market and multicultural markets, has previously held senior-level posts at the Experiencia Agency, Weber Shandwick/Axis, and The Jeffrey Group. “Ignacio is smart, energetic, and results driven. More importantly, he is passionate about the Hispanic consumer market and understands how to create programs that make the connection,” said FCG president, Rashada Whitehead.  “His considerable experience and consumer-centric approach through social media, live engagement and non-traditional public relations are timely and relevant.

The Rich Life

The Rich LifePositive visualization:  If you can imagine it, it can be yours.  Those rich-guy shows like Cribs or Kardashians can invoke a pretty strong case of the want-that’s.  A pool table in every room, cars for every day of the week, a clothes budget without a budget attached… who wouldn’t want that?

My winning (read, competitive) personality naturally turns a Want-that into an I Could Have That.  But how?  And what is a rich life, anyway?  The How is easy: expect, anticipate, imagine.  The What is not always what TV tells us it is.  So we’ll start with the How.

Don’t fall victim to high pressure magazine sellers this summer

The Better Business Bureau of Minnesota and North Dakota (BBB) receives thousands of complaints each year from consumers who have unknowingly purchased multi-year magazine subscriptions. Unscrupulous telemarketers sometimes trick consumers into buying subscriptions to magazines they don't want or can't afford. The BBB is warning that deceptive door-to-door magazine sales crews are also hitting the pavement this summer and they’re looking to earn a quick buck.

Program help homeowners at risk of foreclosure

Homeowners who are at risk of foreclosure in Minnesota can now get help from The Emergency Homeowners’ Loan Program (EHLP), launched by The U.S. Department of Housing and Urban Development (HUD) in conjunction with NeighborWorks® America.

The program will assist homeowners who have experienced a reduction in income and are at risk of foreclosure due to involuntary unemployment, underemployment, due to economic conditions or a medical condition.  HUD allocated $55,848,137 to fund this emergency loan program in Minnesota.

Why I hired you

Why I hired youHiring lately has been happening everywhere and at a fast pace.  Manufacturers are taking orders and hiring production, operations and engineering people; retail and service businesses are hiring, too.  The employment agency where I spend my time sees new jobs every day.  Good times. 

If you want to know why you got a new position and the guy next to you did not, here’s the answer:  I wanted to hire you.

I wanted to hire you because you called me and asked about the job.  You followed my instructions about applying online, and you followed up with a very brief message to let me know you were ready for next steps.

Let me get back to you on that

Let me get back to you on thatAbbe’s co-worker is so laid-back.  “He waits on everything,” she says.  “He doesn’t return calls or respond to emails.  He loses orders all the time.  I wish he’d show some interest in his job!”  The guy Abbe works with probably doesn’t lack interest.  What he lacks is urgency.  Urgency: the instinct to move rapidly to impact an outcome.  Urgency can’t be taught.  Or can it?

First a person needs to know what urgency is.  The same guy who is slow to respond to customers likely would recognize urgency in other settings.  Imagine walking into a sandwich shop, placing an order and hearing, “Oh, let me get back to you on that.”  Instead, a good server moves rapidly to make the sandwich happen, because they know what’s on the line: customer satisfaction, money, their job.

Wise Investments: Financial Realities Face Black Boomers

Is retirement a boom or bust proposition for African American baby boomers?
As the 78 million boomers -- over 9 million of them Black -- continue to make a gradual, but highly visible exit from the workforce, data show that pre-retirement factors, such as income and planning, are key determinants of how well off they will remain financially in their later years.

Boomer and retiree Gilda Austin of Las Vegas, Nev., launched her retirement savings plan the day she began her education career by taking advantage of the pension plan made available to her by the Clark County Unified School District.
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