“What I hope to do with this book is reach out to anyone who wants to get a leg up on their own careers… And more than anything else, it’s a book meant to remind readers that they will prosper from making the right choices, from conducting themselves in the right way, no matter what stage of the business world they happen to occupy. I’ll look back and offer examples from my FUBU career to illustrate certain points… My hope is that readers walk away from this book realizing it’s not enough to talk the talk. You’ve got to walk the walk, if you mean to get and keep ahead.” -- Excerpted from Chapter One (pgs. 29-30)
At 41, Daymond John might not seem old enough to be writing his second autobiography, but after perusing The Brand Within, I’m convinced that far more important than chronological age are a person’s accomplishments and ability to share pearls of wisdom in an engaging and informative fashion. John definitely achieves all of the above in this combination memoir/ marketing handbook written in a culture-crossing style that ranges from street to sophisticated.