Insight News

Aug 29th


Game Changers: Welcoming new technologies improves careers and lives

Game Changers:  Welcoming new technologies improves careers and livesShe put the cold yellow block of butter in a glass bowl, opened a door and set the bowl inside what looked like an Easy-Bake Oven.  She pushed a few buttons and in thirteen seconds, a high pitched beep rang out, and she opened the door, revealing, magically, a bowl full of melted butter.

If you didn’t live through the seventies (not saying I did), you can only imagine the awe and amazement people felt when the microwave oven was born.  One step down from the introduction of anything Microsoft.  It changed the game completely.

Habitually plugged in: Marketing via the internet

Habitually plugged in: Marketing via the internetConventional wisdom states that any act done consistently for 21 days will become a habit. I would have to agree with that statement because as a young man and a greenhorn to penitentiary life I had to quickly learn to adjust and not deviate from my new habitual routine in order to survive. Today though, I’m no longer a ward of the state, but a writer. I’m no longer that piece which helps pessimistic puzzles pieces connect together only to taint family and community. On the contrary, now I’m a literary lover who has served notice to those prison bars, and I’ve linked to today’s world of the Internet in order to see my dreams come true.

Presently, I’m a small company – Crying Scrolls Publishing. I’m the first and only author signed to the company. I’m still naïve to legal business, but I have the sense to know that when marketing a product, the marketer needs promotion in order to help his product sell. I have no idea who invented the World Wide Web, but I am grateful for the day he or she was born. The Web has become the primary tool I use to gain notice for my Crying Scrolls Publishing in the vast world of literary publication.

Where Unemployment Numbers Come From… and the Only Number You Need to Know

Where Unemployment Numbers Come From… and the Only Number You Need to KnowAccording to a recent press release from the US Bureau of Labor Statistics, “Unemployment rates were lower in June than a year earlier in 185 of the 372 metropolitan areas, higher in 168 areas, and unchanged in 19 areas.  In June, 226 metropolitan areas reported over-the-year decreases in nonfarm payroll employment, 135 reported increases, and 11 had no change.”

What was that?

Americans toss around unemployment statistics like BP tosses oil.  The numbers are splattered across newspapers, radios and conversations but most people are unsure about where they originate, or how today’s numbers will impact us long term.  Hearing that unemployment is “highest since the depression” is depressing.  Why look for a job if there aren’t any?  And when the numbers change, and unemployment rates drop, then why is it still so hard to find a job?  By learning about where those numbers originate, people can make better personal decisions about how to respond when they hear about them.

Internet marketing workshop at UROC

A  free Internet marketing workshop for  small business owners and leaders of community development organizations takes place  5:30 pm-7:45 pm July 29th, 2010  at Urban Research and Outreach/Engagement Center (UROC), 2001 Plymouth Avenue North in  Minneapolis.

The University of Minnesota’s Business & Technology Center (B-Tech Center), is collaborating with Go Virtual Media, a division of Virtual Global Media Group (Minneapolis/Toronto), LLC to offer this introductory Internet Marketing Workshop. The workshop will teach small business owners and leaders of community development organizations how to use the Internet to effectively market their business or organization.

The workshop will cover topics such as, Social Networking; Google Rankings; Blogging techniques for your Business; Social Bookmarking; How to reach millions of Internet users with a click of your mouse; and “Publish a press release about your business or community organization – for free!

Registration: Contact Brandy Churchill at 612-624-3404 or

The Brand Within

The Brand Within“What I hope to do with this book is reach out to anyone who wants to get a leg up on their own careers… And more than anything else, it’s a book meant to remind readers that they will prosper from making the right choices, from conducting themselves in the right way, no matter what stage of the business world they happen to occupy. I’ll look back and offer examples from my FUBU career to illustrate certain points… My hope is that readers walk away from this book realizing it’s not enough to talk the talk. You’ve got to walk the walk, if you mean to get and keep ahead.” -- Excerpted from Chapter One (pgs. 29-30)

At 41, Daymond John might not seem old enough to be writing his second autobiography, but after perusing The Brand Within, I’m convinced that far more important than chronological age are a person’s accomplishments and ability to share pearls of wisdom in an engaging and informative fashion. John definitely achieves all of the above in this combination memoir/ marketing handbook written in a culture-crossing style that ranges from street to sophisticated.

Extreme makeover, employment edition

Extreme makeover, employment edition“Almost two freaking years not working,” writes Ric, “and I miss it.  How do I address this on a resume?”  Miss going to work?  Ric is not alone.  After two freaking years, it is time to get back to work.  Update your attitude, your past and your aspirations, and you soon will be wistfully missing these days off, rather than daydreaming about going to work.

To help Ric rethink his job search, I sent him to Nicollet Mall with instructions to scowl at the first ten people he saw.  At the next ten people, he had instructions to smile broadly, as if he’d just won the lottery.  If you wonder whether attitude is contagious, try this.  The results are amazing and consistent.  If you’re nowhere near Nicollet Mall, try grinning at the next person you see, whoever it is.  What happens?

Minority business organizations make 2011 the year for change

The Minnesota Black Chamber of Commerce (MBCC) and the Midwest Minority Supplier Development Council (MMSDC) intend to make 2011 “the year for change” to improve the state’s business climate for minority-owned businesses. The two organizations are collaborating for the first time to host a gubernatorial candidate business forum to address issues specific to minority business owners and to learn which of the candidates will make fostering minority-owned business growth a priority.

The MBCC and MMSDC invite business owners, individuals and community members to the two-hour Gubernatorial Candidate Business Forum, Monday, July 26 from 9 – 11 am in the Cowles Auditorium at the University of Minnesota Humphrey Institute for Public Affairs, 301 19th Avenue S., Minneapolis.

U.S. Congressman Keith Ellison will offer the keynote address.  The forum is free and open to the public.
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