Think of the last big party you were invited to attend. The one where someone sent a Save the Date card out in advance, and then followed up with an invitation in an envelope with a stamp on it. What did that invitation look like? Did it provide a detailed agenda of everything that would take place during the party? Imagine that invitation: Please join us for a party in honor of Joe’s birthday. Our party begins at five, but Aunt Betty will be early and many of you will be quite late. By the time you arrive, the food will be cold and the drinks will be warm and Aunt Betty will have eaten half the cake, which is chocolate, by the way, with yellow frosting and little sprinkles on the top…
Julie Desmond is Talent Manager for Express Employment Professionals. Write to


