No matter what faith traditions we come from or celebrate—Ramadan, Christmas, or Hanukkah—this time of year is one of reflection on what really matters. The average American family spends hundreds of dollars on gifts during this season. It’s wonderful to share special times and gifts with friends and family, but for many adults this holy season has been commercialized and become defined by shopping for the “in” toys, clothes, and other material gifts we think our children want. And while it’s fine to give children these things when we can, we should never forget to give them the more important gifts of ourselves—our time, attention, and family rituals—that children need. We also should be teaching them the importance of sharing with others. Too many children are afflicted by physical poverty, but too many are afflicted with “affluenza”, the spiritual poverty of having too much that is worth too little. Perhaps this season we can teach that the greatest gift is one of caring, sharing, and service.