Imagine a neighborhood where smart, solar-powered garbage cans signal trash collectors only when they are full and ready to be emptied, thus reducing fuel costs. Or a mass transit system where buses run on recycled cooking oil, making them cheaper to operate with reduced emissions. Or a program to create homes for the poor by converting and upgrading discarded shipping containers.
In Greenovate!, the inaugural publication released by the Hult International Business School and the Center for Innovation, Excellence, and Growth (IXL), these environmentally-aware scenarios are a reality. Fifty companies that have successfully “gone green” while also turning a profit are carefully examined, their goals and barriers clearly laid out so that readers can easily understand how a ”greenovation” is conceived and executed. The book covers a wide range of industries and products, from all-natural cosmetics, to energy sources derived from cow manure, to intelligent street lighting.