The City of Minneapolis is adding another tool to help folks learn when a Snow Emergency is declared in Minneapolis. New this year, a dozen digital billboards around town will alert drivers to when a Snow Emergency is declared, thanks to a partnership between the City and Clear Channel Outdoor. The new alert system adds to the many existing ways the City already works to help folks learn when a Snow Emergency is in effect.
Throughout this winter, ads to encourage people to sign up for Snow Emergency alerts will appear on the dozen Clear Channel Outdoor digital billboards in Minneapolis. Once a Snow Emergency is declared, the ads will be replaced with ones that tell drivers that a Snow Emergency is in effect, and to call the Snow Emergency hotline to find out where to park.