"The number one health crisis facing all Americans is being overweight," said physician and Challenge founder Dr. Ian Smith. "Weight loss is an epidemic that touches all races and ethnicities and The Challenge is devoted to each and every American who is struggling with weight loss."
The Challenge offers consumers a free, easy to use online solution that truly works. All resources and tools, including a 30-day customizable diet plan, online journal, personal weight and activity trackers and Challenge teams make fitness easier and more fun, and are free thanks to sponsor State Farm®.
Online community support is key. In fact, a study in the February 2009 issue of the New England Journal of Medicine found that group support and community is a key factor in a successful weight-loss plan. Among the study of several weight-loss programs, attendance at group sessions was positively associated with weight loss. In a separate study, 66% of adults (ages 35-44) agree that an online weight-loss community could provide just as much or more support to individuals trying to lose weight. Challenge statistics also show that registrants who have joined one of more than 26,000 teams on the site are losing an average of 23% more weight than those who have not teamed up.
Following on the heels of the one-millionth registrant milestone and to help address the growing attention cities are paying to the health of their citizens due to correlated health care costs, Dr. Ian Smith has announced he is working with the mayors of several cities across the country to stage The 50 Million Pound Challenge Annual Walks. On May 16, 2009, people across the country will join together in their individual communities to take part in the walks and take the symbolic steps signifying their journey to a healthier lifestyle.
For more details on The 50 Million Pound Challenge, visit 50millionpounds.com.