The grant will underwrite a portion of the cost to produce a television program, public service announcements for radio and phone, and Web resources in Spanish, Hmong, Somali, and English. In addition to these tools, there will be direct outreach to these communities at events, other gatherings, and through ELL (English Language Learners) classes throughout the state.
“Research shows that immigrant women are one of the least likely groups to receive mammograms,” said Lillian McDonald, ECHO executive director. “We’re honored to work with Susan G. Komen for the Cure® to help these populations learn about breast cancer prevention and treatment.”
Production of materials will begin in June, with the television broadcast and additional resources released in October (DVD available soon after). The ELL program will be launched this fall and community outreach activities will continue through April 2011.
The outcome of this program will be that Latino, Hmong, Somali and low-literacy women in Minnesota will be more knowledgeable about breast cancer prevention, detection and treatment and will ultimately have increased rates of screening for breast cancer. Health care providers and public health professionals will also be impacted, as they increase their knowledge of how to best reach low English proficiency communities.
Formed in 2004, the mission of ECHO is to leverage partnerships to deliver vital health, safety, emergency and civic engagement information to help the ever-changing, diverse population integrate and become successful in our communities.
The Susan G. Komen for the Cure® promise: to save lives and end breast cancer forever by empowering people, ensuring quality care for all and energizing science to find the cures.