Well-groomed hair plays a significant role in African-American culture.
“Blacks are 15% of the population,” said Target buyer Chakiera Harris. “African-Americans buy 30% of all hair care products.”
Harris specializes in finding products for the ethnic hair care line at Target. She has recently seen triple digit growth in natural hair care sales at Target. “I am happy to see people embrace their natural hair and going back to their roots,” said Harris.