At some point during my college days, to my horror, I realized that not every woman enjoyed shopping. I thought that a love of shopping was in every girl’s genetic code. Furthermore I assumed all women enjoyed trying on clothes and achieving new looks within their existing wardrobe. So you can imagine my shock when friends began approaching me and asking for fashion tips, while confessing that they did not love or even like shopping! What!? In the immortal words of Whitney Houston, “Oh heck to the No!” I would not let this tiny mutation in their DNA code reduce my friends to existence as fashion “don’ts”-I would rescue them! And that is where the story begins.