From ownership, to construction and décor, the efforts to create and run Posh Hair Studio, 2403 Nicollet Ave., have been nothing short of a family affair. With the help of her husband and business partner, Reed has set out to establish a salon that exudes class, sophistication and elegance.
“What separates us from other salons is we are not a (typical) beauty shop,” said Reed. “We operate on professionalism, we know it’s an inviting environment but we know that when a client has an appointment, we show up on time.”
Tara Howard, an English teacher at Augsburg Fairview Academy said it is that level of professionalism that has kept her coming back to Reed.
“I think I continue coming to Tunisunia because she does listen well and she’s creative,” said Howard. “I’ve been with Tunisunia for seven years and that says a lot about not just her as a stylist but a lot about her business: Posh.”
In their two years of opening they have been able to add a barbershop headed by Reed’s brother Smokey, called GQ Barbers. Posh has been a dream of Reed’s for years. The Scott Lewis School of Cosmetology (now Empire Beauty School) grad for years worked at other salons, but ultimately knew she wanted to open her own space.
“She was successful just on her own,” said Reed’s husband Shalom Reed, “it was really my wife’s dream to open (Posh).”
As the oldest of eight children, Reed learned how to style hair, practicing on her siblings. Posh specializes in cuts, color, extensions, relaxers, and natural hair. It also serves clients of all races and ethnicities, but Reed’s ultimate objective is to reach multiracial children and families.
“There’s a high ratio of couples with biracial children,” said Reed. “One thing that I hope Posh is able to accomplish is to have one family come in and everybody gets serviced.”
After teaching a class on hair at an adoption agency, Reed realized the importance of providing technical knowledge and tips to parents who may not be familiar with different textured hair.
Despite all of Reed’s success, the business has struggled to grow its staff.
“My main goal to get the salon full so I can be away from the salon and do off site ventures,” said Reed.
Shalom, 32, has a few ideas for the business to gain more stylists.
“We were going to try to do a lot of different events to invite stylists out to see the kind of work they do as well as showcase the work of our stylists,” said Shalom Reed.
He would love to see the salon benefit clients in better ways than it already does. His goal is to make Posh more viable and visible to the public.
Tunisunia Reed recently turned to social media outlets such as Yelp, Google and Facebook to market the salon and grow cliental. Stylists have even gotten their regular clients involved by posting statements about their services. Reed sees social media as an inexpensive way to get the word out about the salon.
The 33-year-old currently works five days a week to sustain her business but eventually would love to freelance.
She recently returned from the eastern Caribbean where she provided styling services for a client who had a destination wedding. “Doing more things where I’m requested off site would be my ideal job. The best feeling (is when) work doesn’t really feel like work. ”
Reed’s goal is to shed the negative stigma she believes has been placed on black salons by offering quality hair service in a timely fashion. As for now she and her family are trying to figure out the best way to balance work and personal life as they look to expand their salon business across the state of Minnesota.
For more information on Posh Hair Studio, (612) 886-1222.