Washington, D.C. – The National Association of Black Journalists (NABJ) has selected Wynona Redmond, president and founder of Wyn-Win Communications, as the recipient of the 2018 Patricia L. Tobin Media Professional Award.
Named for the pioneering publicist, media entrepreneur, and co-founder of the National Black Public Relations Society (NBPRS), the Patricia L. Tobin Award honors a public relations, advertising, marketing professional, or media owner who serves as an industry trailblazer in affecting the positive representation of African-Americans in the media and directing change in the media industry at large.
Redmond's Chicago-based consultancy is dedicated to helping organizations effectively engage their community, customers and other key audiences. Redmond worked alongside Tobin to found the NBPRS and Redmond served as the NBPRS' first conference and programming chair. She was also the organization's second president after Tobin passed the baton.
"Wynona is an excellent public relations expert who has represented some of the most important and influential corporations and public figures that are known to us," said NABJ President Sarah Glover. "Wynona's impact is far reaching. She has always had a deft touch and is more than deserving of this special honor."
Redmond said she's humbled by the honor.
"It's emotional because I miss my friend and colleague, Pat Tobin. She was a big-hearted entrepreneur and one of my role models when I started Wyn-Win Communications five years ago. We both shared the definition of PR as people and relationships," she said. "Like Pat, I treasure the relationships I've had with NABJ and the National Black Public Relations Society professionals; All of us working to make our communities and students stronger."
Before founding Wyn-Win Communications, Redmond led public affairs and community engagement responsibility in both the public and private sector, including Northstar Lottery Group, Dominick's Finer Foods, Illinois Department of Children & Family Services, the Chicago Housing Authority and Cook County Hospital.
NABJ will honor Redmond on Aug. 3, 2018, during the NABJ Hall of Fame luncheon at the NABJ Annual Convention and Career Fair, which takes place Aug. 1 – Aug. 5 in Detroit at the Detroit Marriott at the Renaissance Center.