BUSINESS RATIONALE FOR MULTICULTURAL MARKETS
The 2010 Census results made it clear beyond any reasonable doubt that minority, immigrant and multicultural consumers are driving the growth of the U.S. population and its economy. Similarly, multicultural markets are fueling the employment pipeline for many industries, especially for the restaurant, foodservice, and lodging segments.
All this growth in multicultural consumer segments means that there is business opportunity in serving the needs of these populations. The U.S., as well as global markets, is fast becoming multicultural in nature. Urban areas all across America have high concentrations of Black, Asian, and Latino residents. In fact, in many of these communities, they we actually represent the majority.