Joe Mudd, Al McFarlane, Don Bryant, and Gerry Fernandez addressed the annual Multicultural Marketing Summit in St. Paul on April 5th, 2011 for a broadcast of Conversations with Al McFarlane
Al McFarlane: What are the strategies to make sure that you sell a quality product, that as a business organization, you are prepared to deliver quality and value, but that you get beyond barriers that don’t make sense, and that keep us at the margin?
Joe Mudd: Be prepared. I say that from the corporate side as much as I say from the entrepreneurial side. Because the truth is, regardless of your product, corporations today are not looking for a reason to add another supplier. You have to understand that going in.