The motorcycle run, a first-of-its-kind event that offers a weekend’s worth of activity for motorcycle enthusiasts. It culminates with an escorted motorcycle ride from Talking Stick Resort in Scottsdale to NASCAR’s SUBWAY Fresh Fit 500™ Sprint Cup Series race at Phoenix International Raceway on February 27.
“Our new February race date coincides with Black History Month and that presented a great opportunity to celebrate diversity,” PIR President Bryan R. Sperber said. ”We think the Inaugural Checkered Flag run will be a lot of fun and a great way to acknowledge this important month in American history.”
More than 100 motorcycle clubs from across the country have been invited to participate in the inaugural Checkered Flag Run. The event will include special hospitality and parking for participants at Phoenix International Raceway, including a bike show judged by legendary bike builders Paul Yaffe, Brian Klock, and Rick Hatch, as well as a performance by renowned DJ Kid Capri at PIR.
Checkered Flag Run was created by PIR in conjunction with Valley-based strategy firm AP & Associates, LLC. “The opportunity to work with PIR to facilitate this project was very exciting,” said Alan M. Powell, Chairman and CEO of AP & Associates, LLC. “AP & Associates is pleased to have played a role in creating this historic Checkered Flag Run.”