Moore will celebrate one grand-prize winner of the latest edition of the nationwide Shot Clock Shopping Spree, inviting the winner to Atlanta to participate in a basketball-themed shopping spree. The randomly selected contestant will team up with the All-Star to learn shooting tips from the pro and win as much basketball merchandise as they can shoot together into an oversized basketball hoop in 24 seconds.
Following the launch of NBA Hoop Troop in December 2011 with an online destination, programming, grassroots events, and its Shot Clock Shopping Spree sweepstakes, which culminated in a grand-prize event in New York City, the program is continuing its momentum by partnering with the Minnesota Lynx’s Moore, one of the brightest young stars in the WNBA.
NBA Hoop Troop introduces children to the inclusive and exciting nature of basketball and aims to create lifelong WNBA and NBA fans. The program promotes the core values of our game – teamwork, sacrifice, discipline, dedication, and sportsmanship – both on and off the court to boys and girls ages 6 to 14. Through online activities, grassroots events, in-game experiences, and programming partnerships, this youth initiative encourages all levels of participation in the game of basketball at key points in a young person’s life.