Tag: Cheryl Pearson-McNeil

Fantasy sports scores with mobile and online users
Business

Fantasy sports scores with mobile and online users

[caption id="attachment_19124" align="alignleft"]fantasy-sports-a3243efastfacts.com/[/caption]When it comes to defining that which is “typically American,” I think we’re going to have to add “sports” to the old expression, “As American as Mom and apple pie.” We are a country full of sports fanatics. (While I might not exactly fall into that category, I am the mother of an extraordinary 17-year-old athlete and lover of all things sports. So, I have to admit, that I need to step up and try to keep up)! Nielsen numbers bear this out. Sports programs are among the top watched in African-American households as well as those of the general population, with the Super Bowl consistently ranking as the most-watched program across the board. In fact, Super Bowl XLVII drew 108 million viewers nationally. African – Americans made up a whopping 12.5 million of those viewers. (Personally, I enjoy the parties and the commercials, the game? Not so much.)

Black consumer power still matters
News

Black consumer power still matters

cheryl-pearson-mcneil25It’s my pleasure to introduce you to Resilient, Receptive and Relevant: The African-Consumer 2013 Report. This is Nielsen and the National Newspaper Publishers Association’s third comprehensive, in-depth report on African-American consumers. I along with Cloves Campbell, chairman of the NNPA; Rev. Jacques DeGraff who is the co-chair of Nielsen’s External African-American Advisory Council, officially released the report at a press conference during the Congressional Black Caucus Foundation’s 43rd Annual Legislative Conference in Washington, D.C.

Strolling down the beauty aisles
Business

Strolling down the beauty aisles

[caption id="attachment_17434" align="alignleft"]african-american-woman-sunMost of us now know (but still may ignore) that Blacks are not immune to sun damage – and that all skin can burn – this could be an opportunity for a wide-reaching education campaign for the companies that manufacture sunscreens and sunblocks.[/caption]When it comes to looking good, staying on top of your game, and making sure your pursuit of beauty is on point, you know the African-American community has that covered. Nielsen’s latest insights highlight hair and skin beauty purchases and behavior, by the numbers among African-Americans and other ethnic groups in the U.S. and Canada in a recent NielsenWire Post titled Looking Good: Appealing to Ethnic Consumers in the Beauty Aisle.

Zero and counting
Business

Zero and counting

cheryl pearson-mcneils  biztwdAre you a Zero-TV household? No, I don’t mean restricting the kids’ TV viewing to the weekends or until after they’ve completed homework. I mean – do you watch TV the traditional way or on any of the growing techy options available to us? So many of us are watching video content on our phones, computers, or tablets, that Nielsen designates this group of consumers: Zero-TV Households. This consumer segment is so significant; it will soon be included in our measured samples.

Zero and Counting
Business

Zero and Counting

cheryl pearson-mcneils  biztwdAre you a Zero-TV household? No, I don’t mean restricting the kids’ TV viewing to the weekends or until after they’ve completed homework. I mean – do you watch TV the traditional way or on any of the growing techy options available to us? So many of us are watching video content on our phones, computers, or tablets, that Nielsen designates this group of consumers: Zero-TV Households. This consumer segment is so significant; it will soon be included in our measured samples.

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