“Do you know what medicine can reverse heart disease, curb obesity, ward off cancer, and keep you going strong? Vegan food.”
That's the message of Minneapolis native and actor Kimberly Elise's new PETA public service announcement (PSA), which is hitting the airwaves in her hometown.
“Stock your shelves with fruits, veggies, and grains, and try those veggie burgers and sausages you've seen on grocery store shelves,” Elise says in the PSA, which will air on KS95 (KSTP-FM). The placement of the spots is curious as it seems one of the key target audiences for the PSA is African-American listeners who are tuning in with greater frequency on stations such as 89.9 FM (KMOJ), VIBE 105 (WGVX-FM) and GO95 (KZGO). The group is also running Elise's PSA on radio stations in Atlanta, D.C., Detroit, Los Angeles, and New York.
African-American communities and low-income neighborhoods are often disproportionately affected by a lack of access to healthy, fresh food, said PETA in a press release announcing the spots. But in Minneapolis, popular vegan-friendly restaurants include Ethiopian restaurant Fasika, as well as Trio Plant-based.
PETA notes that in addition to reducing their risk of suffering from heart disease, strokes, diabetes, cancer, and obesity, people who go vegan each save the lives of nearly 200 animals a year. Vegan meals are also a good choice for people who suffer from digestive problems if they consume cow's milk – a condition affecting 70 percent of African-Americans.
In addition to her NAACP Image Award–winning performances in projects such as “For Colored Girls,” “Diary of a Mad Black Woman” and “Soul Food,” Elise is probably best known for her breakout role in the film “Set It Off.” She will next appear in “Ad Astra,” to be released later this year.
Elise is part of a long list of celebrities including Nia Long, Mýa, RZA, Forest Whitaker and Jermaine Dupri, who've teamed up with PETA to promote healthy and humane meat-free meals.