Minnesota-based co-owners of Revel Avila, Micah McFarlane and acclaimed chef Hector Ruiz, are reveling over the attention their spirit is receiving around the country. The July issue of The Spirits Business features Revel in a cover story which discusses the rise in popularity of agave spirits outside of Tequila and Mezcal.
This is the third time Revel has been covered by the spirits magazine. The first time was to introduce Revel and the second was in May 2020 announcing actor Justin Hartley’s investment in the company.
Since its debut in 2014, Revel, the multi award-winning avila made from 100% Blue Weber agave in Morelos, Mexico, has been featured in major publications such as Forbes and Business Insider. Revel’s innovation as a new category in spirits has attracted investors such as Hartley and iconic music producer Kenneth “Babyface” Edmonds.