In keeping with former first lady Michelle Obama’s commitment to supporting adolescent girls’ education all over the world, she announced on Giving Tuesday (Dec. 3) she will donate more than $500,000 – the proceeds she derived from 2018 and 2019 merchandise sales related to her book, “Becoming” – to the Obama Foundation’s Girls Opportunity Alliance Fund, which supports grassroots leaders working on adolescent girls education around the world.
“I’ve always thought of helping others as a responsibility,” Obama said. “This duty of giving back is what my parents and grandparents taught me, and it’s a value I’ve tried to live by my entire life – because it’s not enough just to make your way through life, thinking only of yourself. Over the past year I’ve been incredibly blessed and humbled by the response to my book, and I’m proud to channel that enthusiasm toward girls around the world. My hope is that this donation will help more bold and brilliant girls reach their fullest potential, continuing upward on their path toward becoming the women they are meant to be.”
The Girls Opportunity Alliance aims to engage people to take action to support adolescent girls’ education. As part of this effort, the Alliance supports grassroots leaders around the world who best understand the unique challenges girls face in their local communities – including through the Girls Opportunity Alliance Fund, which financially supports projects to empower girls throughout the world from Cambodia to Malawi to Peru.
As part of her “Becoming” book tour Obama launched a small, American-made merchandise collection that accompanied her memoir, which was published in November 2018. The collection was designed to enable readers and fans to extend the messages of Obama’s book and accompanying tour into their daily lives. The collection featured messages from her memoir such as, “Work to Create the World as it Should Be” and, “When They Go Low, We Go High.”
The donation will fully fund existing projects that are supported by the Girls Opportunity Alliance Fund and fund new projects being released, including a new series of projects being supported by the Fund in Vietnam.
Since publication, Obama has sold more than 11.7 million units of “Becoming” across all formats worldwide.